Owned and earned media from marketing perspective
the paper should be about owned and earned media from marketing perspective.
Please write one page that summary the articles and add any updates from your own reading of current marketing news.
https://hbr.org/2014/10/making-sense-of-owned-media
Answer preview
In the today’s world where almost everything is falling under the digital online path, it is important for companies and marketers to put more emphasis on digital branding. The first impression in branding is most important in the today’s era, and with this companies need to understand consumers well before they embark on digit marketing (Edelman, 2010). For consumers to settle on a particular product they ensure they go through some stages as explained below. The journey starts with consumers’ top of mind consideration set. This where the consumers identify what their needs are as well as the type of a product they require. This is then followed by consumers ‘evaluation of the available brands to familiarize with and get some insight of those that offer more benefits. The purchase is the second last stage consumers undertake in this process…
(700 words)