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Aliens from another planet want to visit the Earth in order to trade for some of our unique cultural products. Their homeworld prizes beer and and sorghum-based alcohol, so the aliens arrange for one space shuttle to visit San Marcos, California and another space shuttle to visit Maotai, China. The team of aliens on board each of the spaceships has spent years in space mastering the local language and cultural traditions for their respective destinations.

Select a data approach within one of these and then provide an example of when this approach will be utilized. For example, when would artificial intelligence or machine learning be used in an accounting problem? Another example is where do you see descriptive statics (descriptive analytics)? And, when is profiling (diagnostic analytics) appropriate?

Please read the case carefully, use your own words to write up a three-page summary. An outline format is recommended.