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You are preparing for business negotiations with potential partners from Mexico, China, Israel, and the United Arab Emirates (UAE). You understand that these cultures are vastly different. They have different business customs, social protocols, and languages. However, they also have a strong relationship with several of your vendors so they may be viable business partners for your hamburger franchise expansion project.

In this course, you have looked at classical ethical theories of utilitarianism, deontology, and virtue ethics. You have also examined different perspectives on ethical issues introduced by relativism, ethical egoism, and emotivism. For this paper, you will apply these theories and perspectives to a current issue.

This week’s lecture focused on moral development and ethical reasoning. As part of your readings for the week, Kohlberg’s three levels of morality were discussed. How would you have answered Heinz’s dilemma? (See readings for the week for the full dilemma). Which of Kohlberg’s three levels of morality do you feel you are in? Do you feel you are in a different level of morality in different settings (i.e. work vs. personal life?) How has your morality (if it has) progressed from your adolescence?

Diet Coke and Coke Zero, essentially the same product but targeted at completely different customers. Watch the two videos advertisements found on the “Target Strategy” page of this week’s module, and share your thoughts on the following:

1. Discuss the social impact that musicians such as Bob Dylan and the Beatles had on the youth culture of the “baby boomer”/ “Woodstock” generation. Your initial post should be a minimum of 250 words