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Each week, you must answer questions provided by the Professor on articles from The Wall Street Journal or The New York Times. You are expected to participate in these discussions each week.

Each student will choose to investigate one company or not-for-profit organization. You may choose a for-profit corporation, such as Home Depot or Starbucks; you may also choose to work with a not-for-profit organization, such as Habitat for Humanity or the Nature Conservancy. You may also choose a smaller, local organization. Keep in mind that there are many national and international for-profit and not-for-profit organizations that have publicly available information sufficient to complete this assignment.

Terry Chase is a car painter. He has been painting cars for 10 years. Last year, he made an amazing discovery. He mixed a clear paint that once heated would take on the color of the paint around it on the car. He has been experimenting with paints that change color for the last two years and this new paint he has developed will be a major innovation to the paint market for cars. As car paint weathers, it fades and car painters always have a problem matching the paints to older faded cars that are wrecked or scratched.

The Project Paper focuses on a suggested topic related to art, architecture, history, music, or literature. The project will reflect your views and interpretation of the topic. This project is designed to help you stretch your mind and your abilities to be the creative, innovative, and critical thinker you already are!

Who are the top 3 competitors within your industry? How does major competitors strategy and execution differ from your organizations? Discuss the advantages and disadvantages of these differences.