partner relationship management

How can a company use partner relationship management to create a successful business?

APA format, more than 400 words, introduction, body, and conclusion

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Partner Relationship Management in business refers to the strategies and methodologies used to improve relationships between the business, company, or organization with its partners. Partner relationship management involves web-based platforms which enable the business to streamline and customize the company’s processes in conducting business. Also, the PRM systems initiate’critical features for successful business processes (Aghazadeh, & Hoang, 2018). The key features include executing marketing campaigns,…

(450 words)