Portion of a group project
Instructions MY PORTION IS THE PORTION THAT IS BOLD
As a team, write a 1,500-word paper that applies, reflects, and synthesizes the following questions:
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- Identify and discuss 2 or 3 major insights from Keller (chapters 5-8) as applied to employee performance management and appraisal processes (Valentine chapter 10).
- Identify and discuss 2 or 3 major insights from Hardy (chapters 3-4) as applied to employee training and career development processes (Valentine chapters 8-9).
- Employer branding is a key means by which contemporary organizations implement a strategic approach to HR. What are 2 or 3 key differentiators of a branded approach to employee recruitment and employee selection (Valentine chapters 6-7)?
- Consider your current or most recent employer organization. Delineate 2 or 3 strategic HR recommendations for improving the employee recruitment, employee selection, or the employee performance management and appraisal processes (Valentine chapters 6-7, 10).
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Required Sources
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You must use the course texts as well as articles from scholarly and practitioner journals. Be sure to use current APA format, and include in-text citations for the following sources:
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- At least 2 citations from Valentine (2020).
- At least 2 citations from Hardy (1990).
- At least 2 citations from Keller (2012).
- At least 2 citations from related scholarly journals (e.g. Human Resource Development Quarterly, Human Resource Development Review, Human Resource Management Journal, Journal of Applied Psychology, Journal of Strategic Human Resource Management, Journal of Biblical Integration in Business, Christian Scholars Review),
- At least 1 citation from a related trade/practitioner publication (e.g. Harvard Business Review, HR Magazine, T&D Magazine, Business Week, Wall Street Journal).
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Answer preview
Branding is a strategic approach that the human resource (HR) managers use to market the organization and attract competent employees. These managers achieve this through employer branding initiatives that create a positive image of the organization. According to Valentine et al. (2020), the branding approaches make the company appealing and transform the perceptions of clients, current employees, and the public. In contemporary organizations, HR implements a strategic approach by establishing significant differentiators in employer branding during employee recruitment and selection. The two significant employer branding differentiators are marketing the organization’s positive culture and developing reasonable compensation and benefits packages.
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