Price and Channel Strategy
Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 500-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
- Price and Place/Distribution:
- Distribution Strategies
- Channels, Mass, Selective, Exclusive
- Positioning within channels
- Dynamic/Static Pricing Strategies
- Channel tactics (Pricing)
- Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. (Caramelo ice-cream)
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Answer previewPricing and distribution systems are an essential component in every production and a marketing organization. Producers are not concerned with the increasing cost of production but put more focus on meeting the needs of the consumers such as the products delivered at the right time, the right location as well as having affordable products (Wang, Hu & Liu 2017). The producer can decide on different prices and distribution channels depending on the ease and effectiveness of each. Ideally, product prices are always set in a way to attract and retain customers. The principal objective of any pricing and distribution model is to connect the producer of a given product and the final consumer.
Distribution Strategies
The distribution strategy used for the sale of Caramello ice-cream is both direct and indirect distribution strategy. While dual distribution implies to the producer or the wholesalers using different channels at the same time to get the product to the consumer. It may involve direct selling and likewise selling to retailers from…
(730 words)