This paper is about a product that I created called Athleishoes in paper I previously wrote (Paper attached) and the second paper attached you helped me further develop a competitive analysis and marketing mix for this same product.

Questions:

1. Consider the four (4) stages of the product life cycle (introductory, growth, maturity and decline) and define your marketing objectives under each one of the four (4) stages
2. Explain how you’ll utilize the marketing mix to create your marketing strategy under each one of the 4 stages of the product life cycle. Do not forget to consider the level of competition under each stage before you develop your strategy.

Instructions:

-Essay format (APA)

-3-5 pages, double spacing

-Font: Times New Roman

-At least 6 peer reviewed sources (include DOI in reference page)

-In text citations for each peer-reviewed source.

-No plagiarism