Debate and discuss the advantages and disadvantages of standardizing a product versus customizing a product for international markets

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Product standardization entails the process of marketing a product or a service while maintaining its uniformity and consistency among iterations that exist in different markets without making any change (Castro, n.d.). Product customization in the global market context refers to the cross-border differences of a product to satisfy target customers in the local market. Product customization focuses on customer satisfaction.

Advantages of standardizing a product versus customizing

Standardizing a product in the…

 

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