Protecting Innovation
Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.
Based on the conceptual knowledge and understanding obtained from the readings –
1-Select a world renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its intellectual property. (2.5 Marks) (Max 750- Min 500 Words)
2- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (2.5 Marks) (Max 750 – Min 500 Words)
NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.
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Answer preview
Companies have become more innovative nowadays as they try to become more competitive than their rivals. As a result, some companies may copy their competitor’s work in order to accelerate growth. With legal protection measures, it is hard for a company to copy or reuse the innovation of other companies. These measures include patents, trademarks, copyrights, and service marks. All these measures are protected by the law, which means that a company can be liable for stealing other people’s innovations. Apple is an example of a company that has utilized these legal protections to exclude other companies from using its technologies. However, the lawsuits that Apple had filed revealed that legal protections are not enough without trade secrets.
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