Quantitative vs. Qualitative Research

Quantitative vs. Qualitative Research

Under what conditions would an industrial/organizational (I/O) professional choose a qualitative research method over a quantitative research method when investigating a workplace problem or phenomenon? Support your position with at least two scholarly sources.

To help you organize your notes for this assignment, consider the following chart that provides an overview of differences between quantitative and qualitative research methodologies:

QuantitativeQualitative
ApproachIs deductive (primarily) and then inductiveIs inductive (primarily) and then deductive
PurposeTests theories, makes predictions, establishes facts, and tests hypothesesDescribes multiple realities, develops a deep understanding, and captures everyday life and human perspectives
Research focusIsolates variables, uses large samples, and collects data using tests and formal instrumentsExamines the full context, interacts with a limited number of participants, and collects data face-to-face from participants
Research goals
  • Confirms or disconfirms theory
  • Finds central tendency, what is common
  • Tests hypotheses
  • Classifies participants
  • Uses statistics
  • Researches onparticipants
Research plan
  • Is developed before the study is initiated
  • Is a structured, formal proposal
  • Begins with an initial idea that evolves as the researcher learns more about the participants and setting
  • Is a flexible and tentative proposal
Data analysisIs mainly statistical and quantitativeIs mainly interpretive and descriptive
Results presentationInvolves a formal writing style and impersonal voiceInvolves a less-formal writing style and personal voice

Submission Details:

  • By the due date assigned, post your responses in a minimum of 300 words to this Discussion Area.

 

Answer preview

There are two types of research methods which are used to conduct researches to identify various aspects that affect organizations. These are qualitative and quantitative research methods which depend on the organization’s decision to choose the most appropriate method to choose for their research. Both the methods are different and an organization can either choose to use the quantitative, qualitative or both methods to complete their investigations (Connelly, 2016). Most organizations, however, choose to use a qualitative research method over the quantitative research methods when investigating a workplace problem or phenomenon due to different conditions.

One of the conditions that may lead to the use of a qualitative method in this is that of when the information at hand is not…

 

 

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Quantitative vs. Qualitative Research

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