Quest diagnostic
How did Quest’s product line strategy help or hurt its ability to respond to and recover from the disaster?
Read Article attached and answer the following questions:
- How did Quest’s product line strategy help or hurt its ability to respond to and recover from the disaster?
Answer previewQuest`s product line strategy helped Quest diagnostic to respond to disaster through established networking long term relationships with its clients by providing services and investing in scientific innovations. In other words, Quest had identified and secured potential customers and offered excellent customer services. For instance, Quest was the large provider of historical test data and trends to the entire adult population in the US; thus, even after the disaster, patients continued to seek their services helping its peak from 2012. Also, its partnership with insurance companies and hospital system for lab test positively assisted recovery since 2008 and eventually…
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