Sears Holdings Company

question 1

Send Tom an email back with the following information: ( see attach file)

• Remind him which product you chose in the module two discussion.
• Identify two traits that you believe someone who holds this position should have.
• Identify two areas of expertise or knowledge that you believe someone who holds this position should have.
• Remember to explain your choices and connect them to your product choice from the module two discussion. The products are very different and good candidates will not look the same for both.

question 2

Sears Holdings Company has had continuous earnings decline since its creation in 2005 from a merger of Sears and Kmart.

Do an internal and external analysis of the company and address the following within your discussion board post;

• What are the strengths and weaknesses?
• Do the combined companies have the right strategy to compete with their competitors such as JC Penney, Kohls, Target and Home Depot?
• What internal and external changes should be made?
• Why would the changes work?

Some articles to consider:

Sears Plays It Cool

10 Brands that won’t be around in 2012 http://www.nbcnews.com/id/43486360/ns/business-us_…