service marketing
after reading chapter 6, answer the following questions:
- What are four customer goals for organizations that engage in relationship marketing?
- Discuss the challenges that companies face when ending customer relationships.
Answer PreviewRelationship marketing focuses on maintaining customer loyalty to a certain firm whereby, the customers will always feel the need to go back to the organization to purchase goods or services. The main goals of the facet include; enhancing, retaining, satisfying and acquiring…
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