Service Promise and Service Delivery
- One of the major approaches to overcoming service communication challenges is to manage service promises. Select a service industry and explain what strategies a company in that industry would use to manage its service promises to match service promises with delivery?
- List three groups of service providers that typically use results-based pricing.
- Describe the three strategies associated with the complementary pricing of a service.
Answer PreviewThe main reason why customers poorly understand the service is because of thee high expectations that a firm create in the customers about what they will give and what the company really delivers. This misleading information can be managed…
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