Short Essay about Marketing-advertising
Format: Short essay
Length: Two or three pages including a reference page / double-spaced
Font size: 10 point
File type: MS Word
Citation style: APA
Read the attached research reports from Nielsen and discuss unique media usage trends that you think marketers should consider when their marketing campaigns target ethnic minorities. Choose one or two ethnic minority groups and discuss these groups’ unique media usage patterns. What are the unique patterns, how do these patterns differ from other demographic groups’ media usage, and why are these trends important?
(Your essay must have at least three references including the two research reports from Nielsen).
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Ethnic minorities are the groups of people form ethnic groups that do not hold a lot of power when it comes to the governing the people in the country. These people are also few in number. When trying to sell to such people, marketers should not use the same media trends as by doing so, their works may not be as effective as it ought to be. This makes the marketers to adopt unique media usage trends. There are different media usage trends that the marketers can consider if they want to achieve this. One of the unique media usage trends that the marketers should use to target the minorities is how these minorities are adopting the use of smart phones as opposed to the tradition in which these people were not so much into the use of smart phones. With this new…
(978 Words)