Simulation in marketing

What is simulation in Marketing? How simulation is used in marketing?

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Answer preview

Simulation in marketing is also used to increase the effectiveness of sales and marketing strategies. Simulation allows gathering information on different market dynamics and factors in the marketing, which can be used in sales and marketing. Simulation makes it easier to capture input on market dynamics. Some markets are stable and are dominated by a few products, while others are unstable and characterized by an ever-changing market (Woodham, 2018). The behaviors of the consumers influence the market dynamics and the changes in the market. For instance, the demand and supply of products force pricing signals for a given product or service.

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Simulation in marketing
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