CEMEX was founded in Mexico in 1906. It is the world’s largest building materials supplier and the third largest cement producer. In 1999, CEMEX launched Patrimonio Hoy, offering do-ityourself construction services to low-income households.
Consider the following questions as you watch the video below:
1. Why should we consider this an example of social entrepreneurship?
2. What was new and different about this social intrapreneurial venture?
3. What were the needs it addressed?
Compose your response to these questions using a maximum of 2 pages 1½ spaced. Use sources including the one below the video.
Source 1: https://blog.movingworlds.org/
Answer preview
CEMEX construction company addresses the need for housing. After evaluating the Mexican Society’s needs, CEMEX came up with the Patrimonio Hoy program, which intended to alleviate housing problems in low-income communities in Mexico. According to Cemex-Mexico. (2020). The availability of cheap housing in the market is one of the major challenges, especially for low-income families. The company sends its market team low-income communities to encourage them to enroll for Patrimonio Hoy program. Through the program, the company ensures that families with low income-affordable and quality housing. It offers technical and material necessary in the construction of houses for low-income communities. Also, the company provides financial support for the poor community members through collaborating with other stakeholders. Patrimonio Hoy allows low-income communities to construct their houses at their own pace.
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