Social Media Monitoring

Provide an analysis of the issues that can arise from not using the tool and implications for implementing the tool – Social Media Monitoring

Needs to be 3 PowerPoint Slides

Slides must also have speaker notes about each slide

APA citation

Answer preview

• Business has gone digital, and entities have to adapt (Stavrakantonakis, Gagiu, Kasper, Toma, & Thalhammer, 2012).
• Social media monitoring entails identifying what people are saying about a brand, product, or personality (Stavrakantonakis et al., 2012).
• Evaluates key words, hashtags, and usernames.
• It also assesses the number of times people mention the business.
• The data collected drives the entity’s online & general marketing strategies.

(5slides)