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Marketing research paper
Come up with an idea for a new product that would provide relevant digital information to a person in some situation. Pattie Maes presented several examples in the video. Next, clearly explain the benefits your new product would provide to a group of consumers and how it would be better than what they currently use/do. You should come up with your own example. As always, feel free to ask if you have any questions
This the link for the vidoe Sixth Sense – Pattie Maes at USI –
This some intrusction that might help you.
Written Assignment
Come up with an idea for a new product that would provide relevant digital information to a person in some situation. Pattie Maes presented several examples in the video. Next, clearly explain the benefits your new product would provide to a group of consumers and how it would be better than what they currently use/do.
Finally, discuss how you think the success of your new product would be influenced by each of the five characteristics of an innovation (i.e., relative advantage, compatibility, complexity, divisibility, and communicability). (Note: Review both Chapter 20 of the Kotler & Keller textbook and the grading rubric as you prepare your written assignment.)
Your written assignment should be no more than 2 pages long, not including any citations. In terms of format, it should be single-spaced on standard-sized paper (8.5″ x 11″) with 1″ margins on all sides. Your submission should use a highly readable font (12 pt. Times New Roman font). Your written assignment should reflect proper grammar, spelling, and style. Any source citations should use APA formatting. A grading rubric is provided.
Preview YouTube video Sixth Sense – Pattie Maes at USI
Answer PreviewDue to modernization and development of new technologies in the world, there are many other products that are being invested in bettering up what is already in the market or even coming up with new materials that people have never experienced or seen. The most important…