 Starbucks and Tim Hortons comparison
Topic: Starbucks and Tim Hortons comparison
- Marketing Mix analysis: Identify 4Ps for each company.
- Product: product line, quality, packaging
- Price: how much they offer, give examples of online price and retail price from offline store, what price strategy they use etc.
- Promotion: how they promote their companies
- Place: how convenient and easy for consumers to do business transactions
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Starbucks has one of the most respected and recognized brands in the world due to their uniqueness and experience that they provide to the customers. The marketing mix (4Ps) of Starbucks coffee support the position of the company in the industry as the world’s best…
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