Starbucks Case Analysis: 1-2 page write up, 4 questions
Please read the entire case attached about Starbucks and answer these four questions in detail:
1. What are the particular internal and external factors that made Starbucks a success in the US?
2. Which are sustainable? Which are transferable?
3. Given Starbucks’ existing resources and capabilities, what market do you suggest they focus their attention on? Explain your reasoning by discussing the fit with Starbucks’ existing capabilities.
4. How should they enter your selected market? Explain why this entry mode makes the most sense given the local conditions.
These answers must be attained from the information you find in the case. Thank you.
Answer preview
- What are the internal and external factors that made Starbucks a success in the US?
One of the internal factors that made Starbucks successful is the value of employees where they were trained to acquire the necessary skills to keep the company in the leading scene. For instance, the company not only trained its employees on coffee selection but also on how to engage with customers to achieve customer satisfaction (Michael & Kannan, 2003). Such an aspect highly motivated the employees thus making them work hard and efficiently in their scope. The other internal factor was effective leadership where the leaders promoted a strong corporate culture that encouraged teamwork in problem-solving and decision making…
(600 words)