Starbucks Strategy and Positioning Analysis
(Star bucks K-cups)
Complete the following assignment using the “Strategy and Positioning Analysis” template.
Develop a 2,100-word analysis explaining the following headings:
- Intro
- Describe the organization’s background, industry, and product or service.
- Describe, in detail, the product or service.
- Prepare the SWOT analysis of the organization and offering.
- Explain a competitive analysis of the organization and offering.
- Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
- Identify the needs that cause your target market to buy.
- Create a written positioning statement that identifies:
- Your organization’s product/service
- Your target market
- How your product solves the target market’s needs
- What makes your organization different from its competition
Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
Answer Preview
Starbucks is among the most successful companies in the American and global market. it has specified its operations in the drinks and snacks business and even more specifically in the coffee business. There are a variety of products that they offer in the market but among the most recognized of them all are the K-Cups. These are small single serve coffee containers that the…
(2297 Words)