Strategic Growth
Using the company of your choice, provide an example where the company used one of the seven common Winning Moves identified in this week’s lecture notes to expand their business. Why do you presume they elected to use this Move? What were some of the most significant challenges they faced, and what could they have done to better overcome these challenges?
Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates’ initial posts by Sunday, midnight of your time zone.
Answer preview
Amazon is a US-based retail company that specializes in the e-commerce business. Amazon is one of the big five companies in the country. It offers a variety of goods and services to its clients. Some of the services that Amazon offers include artificial intelligence, streaming, and computing services. Also, the company sells numerous goods on its e-commerce platform to attract. It offers goods like electronics, foodstuffs, clothing, kitchenware, furniture, among other items. Through offering a variety of products, Amazon aims to serve the different clientele (Stone, 2013). It is one of the companies that enjoys huge sales annually. It has experienced a perpetual growth since its inception and is currently ranked as the most competitive e-commerce company when compared to other companies in the industry.
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