Strategic Leadership – Setting a new direction
Write a 2-page report both summarizing the articles and, explaining how the articles demonstrates a strategic Leadership standpoint of setting a new direction, overcoming barriers, and using power to effectively change the vision of Uber Technologies Inc.
https://www.cnbc.com/2018/09/
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According to the article by Suzanne Vranica, Uber has finally hired its very first Global Marketing Officer, Rebecca Messina. She is an ex Coca-Cola Marketing Executive; however, she was previously working for the drinks company Beam Santory (Vranica, 2018). This is one shot at changing its direction as a company. She remarked that she had been attracted to Uber by its high potential as well as the utility it generates (Vranica, 2018). The ride company had previously taken a nose dive after a series of corporate scandals that highlighted the mistreatment of the company’s drivers, allegations of sexual harassment as well as discrimination within the company. This mishap led to the resignation of the companies co-founder and CEO, Travis Kalanick (Vranica, 2018). In an attempt…
(750 words)