strategic management

strategic management

Read and reflect on the assigned readings for the week (chapter -8) and then write what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter. Also, provide a graduate-level response to each of the following questions:

  • To raise capital, what are the pros and cons of selling bonds, compared to issuing stock or borrowing money from a bank in terms of raising capital?

Requirements: 3 pages


textbook attached

no plagiarism

no grammatical error

Answer preview

The marketing concept is one of the things that stood out to me in chapter 8. Marketing is a vital element within the corporate realm, considering without proper marketing, an organization will rarely achieve any level of success. Generally, marketing entails the identification of consumer preferences and needs. Once this happens, a company can then use the information gathered to develop products that suit these consumer preferences. One of the common mistakes organizations make is the failure to distinguish between sales and marketing. Despite being linked, these two concepts denote separate things. Sales revolve around the provision of products to consumers, while marketing entails informing consumers of the value of the products they manufacture.