Strategic Management
Hello,
investigate why companies may still decide to do their own internal customer feedback/surveys vs simply rely on social media types like a Yelp or TripAdvisor. The question is why companies still use their own feedback system? A couple of pages maximum.
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Why companies still use their feedback system?
Companies want feedback from their customers to understand their likes and dislikes as well as to identify challenges their customers experience with the products and services. To obtain these feedbacks, companies use a couple of ways, but the internal customer feedback and social media feedback approaches are the most used feedback approaches. Of these two, each has its benefits over the other. However, even with the advancement in technology and the development of the internet of…
(800 words)