Strategic Planning and Strategic Management

Strategic Planning and Strategic Management

Purpose of Assignment

The purpose of this assignment is to help students understand strategic business terminology (vision, mission, goals, objectives, specific objectives, internal and external scanning), to recognize the components of a strategic plan and to be familiar with the core information and steps needed to create a strategic plan. Furthermore, this assignment allows students to recognize the difference between strategic planning and strategic management.

Assignment Steps

Write a 700-word analysis in which you complete the following:

Cite 3 scholarly references, including at least two peer-reviewed references from the University Library.

Format your paper consistent with APA guidelines.

2 Attachments
Answer Preview
Strategic management refers to the decisions and actions that managers undertake that will affect the organisation performance. The manager will conduct SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of the organisation to help him make an informed decision. The manager must have sufficient knowledge and analysis of the…
(859 Words)
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