Strategic planning process
Covers chapters 1 through chapters 7
You will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1) Define and explain each of the following tools/concepts below.
The strategic planning process
S.W.O.T
Target Marketing
Offerings: —product, price, and service.
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
Word document and in APA format. You must cite at least 3 academic references. The page requirement is a minimum of 4 body pages in length. This does not include the cover and reference pages.
Part of the reading materials
Answer preview
Today people are more concerned about their security than never before. Homes, public places, and organizations or companies need protection, which means that the security industry is booming and worth investing in. My new product is a security hidden camera that is designed in a way that cannot be easily identified. According to Global Market…
(1700 words)