Strategies that are adaptive
Miles and Snow’s Adaptive Strategies are a well-known approach to defining the competitive style of an organization.In a 2-3 page document, use their typology and describe which of their four strategies was used in the resurgence of IBM as chronicled in this case history, Please see attached..
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IBM is a global company. It’s an information technology service provider company. During the late years of the 1980s and early 90s, IBM underwent a sharp decline in profits. The company had to make strategic choices to reinvent its operations. The decisions were geared at adapting the company to the market environment changes. Companies pick their adaptive business strategy based on what they perceive the market environment to be. Companies, therefore, resort to different strategies to adapt to their competition. The choice of strategy explains…
(900 words)