Strategies to Maintain Product Market Share (Healthcare Marketing)
Keeping market share can be as important as gaining market share. A competitor pharmaceutical company is launching a product that will challenge one of your very profitable medications. Describe some strategies that would help to maintain market share. Explain the pros and cons of each of these strategies
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Due to the increased competition in healthcare marketing, it has become important for healthcare providers to maintain their market share in order to ensure their sustenance in the long run. This require developing effective strategies that would help in maintaining market share…
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