Strategy and Foreign Market.

Porter’s five force (half page)

Provide an example of how you feel that Michael Porter’s Five Forces helps organizations with overall global strategy. Be comprehensive in your answer. Consider explaining your answer using a company and/or product.

2. Strategy and Foreign Market Entry (half page)

 

This week we examined the strategic issues international firms face – e.g. when to enter a foreign market, which markets to enter, and at what scale. That strategy was then expanded to explain the various types of entry modes that an international firm would use.

With that knowledge, think about some issues that a firm faces when pondering the scale of foreign market entry and share your thoughts. Be specific in your answer and tie it to a region of the world and the industry involved.

Answer preview
international market (Peng, & Nunes, 2007). Some of the challenges that such a company may face in the Japanese beverage market include one: social-cultural factors like the language barrier, customer values, beliefs, tastes, and preferences. Two: environmental factors. Eco-friendly products have grown in popularity. Japan being a country which is pro-environment will be interested in these kinds of products. Any company venturing into the beverage industry in the Japanese market need to invest highly in products with the least environmental impact if not zero impact on the environment (Okamoto, 2017). Lastly, legal factors: The company must cope with the laws of the country that govern business operations.
[432 Words]
Scroll to Top