Strategy and Positioning Analysis

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

*Product is a Tofu Burger being sold by McDonalds*

Develop a 550-word analysis that includes:

• Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.

Include at least one source of research that supports your analysis

**I have attached the first analysis as a reference.

Answer Preview

Any food item requires special care since in event it gets spoilt, it would be unfit for human consumption, and so is the Tofu Burger. Unlike other products like clothing, cosmetics or electronics which can be kept for years, tofu burger is perishable and the channel of distribution selected should have the necessary measures to ensure that it reach the consumers before expiry…