Strategy Formulation
The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies.
Assignment Steps
Write a 1,050-word report on NIKE (Environmental Scanning), and address the following:
- Establish Long-term Goals and Objectives
- Strategy Formulation.
- Indicate the markets that the company will pursue.
- Specify the unique value the company will offer in the selected markets.
- Discuss the resources and capabilities that are required.
- Analyze how the company will capture value and sustain competitive advantage over time.
- Business Management Strategy
- Consider Cost and Differentiation Advantages.
- Describe the Corporate Strategy.
- Investigate Vertical Integration.
- Describe Strategic Alliances.
- Detail the Company Competitive Advantage.
- Generate an Organizational Chart of the company you selected.
Cite at least 3 scholarly references.
Format your paper consistent with APA guidelines.
Answer preview
Presently, there is an increase in entrepreneurship globally which has facilitated an influx of new entrants into the markets. Many players in the market mean that there is increased competition in the industry (Madsen & Walker, 2015). Proper strategy formulation is critical for every company that desires market leadership. There must be a clear understanding of the key competitors and other influential factors that directly or indirectly affect the performance of the firm. Nike is a market leader in the production…
(1100 words)