ad's rhetorical situation

This process assignment will comprise the first few body paragraphs of your Unit 2 essay, the analysis (the evaluation paragraphs will come later). Your analysis will consist of two parts: 1) determining your ad’s rhetorical situation and 2) explaining how the ad uses rhetorical appeals to persuade its audience. In both cases, you should also determine why the creators of the ad made the decisions they made in constructing the ad.

For the first part, you are looking at the ad’s rhetorical situation, which consists of three main parts: the audience, the purpose, the context, and the genre. The intended audience of the ad is who the advertisement is intended for. The ad’s purpose is what