Big Data Marketing
Big Data and Ethics
$6.00
Read the article on Big Data and Ethics
https://www.forbes.com/sites/kalevleetaru/2017/10/16/is-it-too-late-for-big-data-ethics/#4480f923a6d1
Look at the scandal surrounding Facebook and Cambridge Analytica
Look at how customers are reacting to arguments around privacy on the Internet.
– Answer: Please answer these questions on Two papers font size 1.5. Also, please Provide resources.
1. How does the Facebook case will affect your work on Big Data Marketing?
2. What other relevant examples can you bring that will also affect your work on Big Data Marketing?
3. If your business needs to collect loads of consumer data, how can you do this in an ethical way?