Biotech Health and Life Products

please split sections 1 and 2 up so 1 page for each

Learning Activity #1 – Theme 1

In the 20th Century, many organizations focused on goals, cost, and efficiency in production to keep business profitable. Today, for businesses to remain sustainable they must maintain a competitive advantage either by price, new product ventures, location, innovation in the marketplace, etc. In theme 1, we will begin to put together the process of bringing a new product line into Biotech’s business model to stimulate growth in a new product sector, cosmetics, while remaining true to the company’s current Mission “To develop products that are safe, effective, affordable and natural with the customer’s health always their primary goal.” This new Cosmetics Division of Biotech will be located in Asia and the company intends for it to be a leader in the use of sustainable products using the latest innovations for production and delivery to our global customers. Consider the information below:

Recently, Geraldine Barney Garrett, the granddaughter of Wilford Barney who held the reins of the R&D department for Biotech Health and Life Products in 1965, retired and Geraldine’s own granddaughter, Melanie Malone, took over the department. Melanie is qualified for the job. She was a Phi Beta Kappa graduate of the University of Maryland College Park with a double major in Botany and Food Science. She minored in Business Management. She had worked in the plant in Chicago every summer since High School and had reproduced and revised all her grandmother’s and great-great grandmother’s recipes. Starting full-time at 22 years of age Melanie got along with everyone in the department but at 27 Geraldine thought she may be too young to assume the position, but Melanie has shown strong managerial and leadership qualities since stepping into the role. Melanie wants the company to be a leader in innovative ways to be a sustainable company using green technologies as well as friendly to the environment, animals, and human health.

Maximillian Barney, the President, CEO and Wilford Barney’s grandchild, decided the challenge of deciding on a location for the new Cosmetic Division as well as the search for a Division Director would fall on Melanie. Since Melanie is passionate about keeping business focused on all-natural products and developing ecofriendly packaging,