Business travels
Business trips
I have a case analysis paper coming up on the “WestJet” case and it needs to be 4 to 5 pages long. You will need to read over the WestJet case and write about it following the directions. I will post the WestJet case below. This is the rubric and instructions.
Instructions
You will be assigned a case in the first week of the semester: the “WestJet” case posted on the Desire2Learn “course document” section. The case analysis paper should be 4-5 pages, double spaced. It should include the following sections:
Introduction, including relevant facts and background
Problem definition / issues
Critical analysis / conceptualization
Alternatives, which may be “bulletized”.
Solution: state the best of the alternatives and the rationale
Please refer to the grading sheet attached for more details
Grammar, Spelling, and general appearance
Few errors in grammar, punctuation, or spelling errors; use of appropriate business language, overall appearance
Some errors in grammar, punctuation, or spelling; medium level use of appropriate business language, overall appearance
Many errors in grammar, punctuation, or spelling; low level use of appropriate business language, overall appearan