Comcast’s macro- and competitive environments

This assignment asks you to think critically about strategic and organizational issues that affect
Comcast. Start by reading this article https://hbr.org/2014/07/how-comcast- sets-its- customer-
service-reps- up-to- fail to understand an overview of the situation. Some of the questions within
the assignment will ask you to read specific additional materials, and you may find that you need
information beyond that provided to answer the questions.
Your answers should be in the form of paragraphs, and the assignment should not exceed 5
typed, double-spaced pages (excluding references section). You are expected to cite the provided
materials and any additional information you seek appropriately within the body of your paper
(in-text citations) and provide a references section (bibliography) at the end. All papers will be
run through the TurnItIn plagiarism checker, so take extra care to be sure you’re citing quotes
appropriately.
If formal writing is a struggle for you, this is an excellent opportunity to make use of our College
of Business Writing Tutor.
1. Strategy: Examine Comcast’s macro- and competitive environments.
a. Look over the industry survey report. Based on your reading and any additional
information you sought out, what are the three most critical factors in Comcast’s
macroenvironment? Explain.
b. Next, look over the relevant parts of Comcast’s 10-k report and any additional
information you feel you might need. Conduct a Porter’s Five Forces Analysis. Based on
your reading and analysis, what are the three most critical factors in Comcast’s
competitive environment? Explain.