Competitive Analysis
Industry and market
Discuss competitive analysis by examining one to two competitors to the product you are “creating” (Athleishoes). Identify the direct competition to your product and analyze their strategies, objectives, strengths, and weaknesses.
Conduct a competitive analysis on both the industry and market of your product (Atleishoes).
Discuss porter five forces and competitive profile matrix as it relates to your product
Prepare marketing strategy based on the elements of the 7 P’s used in your chosen product. The marketing mix is the 7 Ps (product, place, price, promotion, people, process and physical evidence) and each element should be addressed in the report.