Concept of social media marketing

Read and reflect on the assigned readings for the week (chapter -8) and then write what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter. Also, provide a graduate-level response to each of the following questions:

To raise capital, what are the pros and cons of selling bonds, compared to issuing stock or borrowing money from a bank in terms of raising capital?