Entertainment value

1. to demonstrate the role of feminism and consumerism in Korean pop music

2. to analyse feminism and consumerism in blackpink in a global context

3. to explore how feminism in Korean pop music is exploited and alienated by consumerism

Research Question:

1. How have feminism and consumerism emerged in recent years in Korean pop music productions?

2. How does blackpink reflect feminism and consumerism in a global context?

3. What is the relationship between feminism and consumerism to each other? How do they relate to each other in Korean pop music?