international trade and global strategy

Listen to a lecture by Thomas Friedman about his famous book “The world is flat.” According to Friedman, one of the forces which have flattened the economic playing field was the use of modern supply chain management.

Recently Pankau Ghemawat, has published a new book: “Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter” He argues that the world is far from being flat. As a result, businesses (as well as supply chains) should pay close attentions to the differences in different regions and countries.

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