internet and social media

Increasingly, development professionals are using the Internet and social media to cultivate, educate, and solicit individual donors. Most donors do not begin giving to an organization by making a large gift. All organizations should have a base of donors who make small gifts ($1–$499, final amount determined by the organization) that often increase over time. The approach you use to cultivate, educate, and solicit donors who make small-to-medium-size gifts is different than the approach you use for major donors.