Internship programs

Learning Outcomes

Explain Conger’s model and its application to persuasive business messages.

Compose well-formed memos.
Describe how Cialdini’s “six weapons of influence” affect persuasion.

Persuasive Communication

Please complete the following:

A persuasive memo that incorporates the persuasive models of Conger, Cialidini and other persuasive communication principles from the background reading.

Please pay particular focus to the principles outlined by Cialdini (n.d.), Conger (1991), and Beason (2001). The Purdue OWL site (2013) and Sant (2012) readings also offer effective strategies to use in your persuasive memos.

You are the Vice President of Operations at a company who is tasked with researching and determining if your company should offer an internship program. Your boss, Daymond John, asks for a memo with your findings and suggestions about implementing an internship program at the company, due first thing Monday morning.

Proponents of the internship program at your company believe the program can be a win-win for the company and the intern. They believe the program can attract a lot of young talent from the region; the company can use the extra help; interns will gain valuable work experience; and the company can save money on manpower, among other reasons.