knowledge of competing businesses

Using the company you have selected for your Strategy Development Project(McDonald’s), describe one idea to generate substantial top line revenue growth. As you describe and assess this potential move, refer specifically to Figure 4.1 (p. 77) in Chapter 4 of Sherman and to the other readings from this week to support your response.

Do you predict your idea will generate short-term growth, long-term sustainable growth, or both?
How can you keep your competitors from easily copying your strategy?
What costs, systems, or capabilities are necessary for this growth to occur?