Marketing activities

You will submit 2 files for this outcome: a Word document and a PPT.

Your plan will contain the following information:

Basic information about the company

Description of products or services
Marketing objectives and strategies

An assessment of the micro and macro environments
How you will measure success of the marketing activities

All marketing activities you’ll perform during a one year period
Background on what’s going on in the marketplace and how it affects your business
Costs associated with your marketing activities

Measurements you will use for your marketing activities
Background/research you used to select your marketing activities