Organization and industry
DESCRIPTION OF BUSINESS STRATEGY
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Include a brief description of the organization and industry. How large is this organization, in terms of employees? Revenues? Market share? Is the company international, local, where does it operate? Hit the factual highlights here. Sources are to be cited and included at the end in a Works Cited section.
DESCRIPTION OF BUSINESS STRATEGY (less than 1 page
Here you are only describing the business strategy; if multiple, identify that but focus on the one that affects the job you selected for this projected. More on that is in the job section, coming up.
DESCRIPTION OF THE ORGANIZATION’S COMPETITIVE ADVANTAGE (less than 1 page)
Use Table 2-1 in chapter 2 to guide your content here.