Role of marketing in strategy

Instructions: Please answer using your own words in a minimum of 350, maximum 500 words (2-3 paragraphs). PER QUESTION. 4 in total. Referenced with three (3) peer-reviewed journal articles or qualified text publish within the past five years and follow APA Manual 7th editions scholarly writing guidelines PER QUESTION. APA in-text Citation formatting is required. When writing replies, please provide your experiences, new ideas, add probing questions to engage readers and new literature on the topic to enhance the learning opportunity.

Questions:

undefined

6.1.Customers

Briefly describe one of the tools or best practices of strategic planning or execution (implementation) (SWOT, Service-Value Chain, Appreciative Inquiry, etc.). Provide a URL/web link or reference for that tool or best practice that contains more information. The challenge will be to not repeat any of the tools or resources.