Scientific analysis of consumers

Unique marketing strategy

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Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3)
Ability to collect, evaluate and synthesize consumer’s data to make objective and informed marketing decisions (Lo 2.7)
Ability to deliver and communicate marketing messages in coherent and professional manner (Lo 4.4)

Case Study

Read the Chapter Case Study entitled “From the Counterculture to the Runway: How Did Birkenstocks Become Fashionable?” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 358 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:

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